SYLLABUS DETAILS FOR MARKETING OFFICER : IBPS SPECIALIST OFFICER

IBPS SPECIALIST OFFICER SYLLABUS DETAILS

MARKETING OFFICER SYLLABUS

• Concept, Nature, Scope and Importance of Marketing
• Meaning, Functions and Importance of Marketing Management
• Marketing Process & Marketing Planning
• Marketing Research
• Marketing Segmentation
• Consumer/Buyer Behavior & Motivation
• Product Planning and Development
• Branding, Packaging, Labeling, Standardization & Grading
• Pricing Decision
• Sales Promotion & Personal Selling
• Rural Marketing
• Bank Marketing
• Insurance Marketing
• International Marketing
• Social Responsibility & Marketing Ethics
• Consumer Protection in India
• Marketing of Services.